Jeong tried leaving Facebook but couldn’t. Why? Was it because there was too much free information?
When Pollock wants creators to be rewarded through a collective of sorts, but it doesn’t seem to happen … why? Is it because we like the current system?
It’s interesting to think that we have found ourselves at a crossroads between information, capitalism, freedom, monopoly, privacy, publicity, rights, social needs, and identity. There’s a lot going on. Yet a common thread emerges.
Pollock’s utopian-ish assertion that creators should monetarily benefit from their work through a tax-funded system arbitrated by a government body that divvies rewards based upon value seems a stretch to accomplish. It’s not impossible. Marx would agree (and I don’t write that with Libertarian disdain). The workers put forth their work for the good of all. The workers get paid their portion.
Pollock makes a sound argument that government is already established and, to a large degree, trusted (for lack of a better word). He logically posits that this body is already bestowed by the people with the powers to perform the function of rewarding creators so that information could be free. That free-flowing information might accelerate the cross-pollination of ideas, inventions, cures, and more. It’s a grand and beautiful vision.
There is one problem.
Capitalism outpaces this idea with the promise of winning. (Not in the Charlie Sheen sense of winning, but not far off.) Something interesting was birthed during the great experiment that became the United States and spread to other countries. Perhaps intentionally, capitalist concepts tapped into a deep-seeded desire to achieve and, through the course of decades, that desire seems to have proven itself more resilient, more innately human than cooperativeness and greater-good concepts. It fuels itself, after all, with stories of success publicized now constantly in every minute of our day.
When the evolution of computers and the internet and cell phones and data meets capitalist concepts, we get Facebook. After all, it’s a place where the information appears free. It’s volunteered, at least. The creators are being rewarded with a service that makes their lives easier, as Jeong attests. Facebook rewards participants with a service they want. Facebook is rewarded for selling the information users provide.
At first read, Pollock and Jeong appear to be talking about separate things. Pollock describes information of value to society. Jeong describes information of value to the singular person. Both are commoditized in our digital economy. Societal information is copyrighted, patented, and held secret to be sold and licensed under contract … because the creators (or the creators’ employers) understand its intrinsic value. Personal information is volunteered on social networks without much thought … because the creators see it as having little value.
The two concepts, set within the current context of a senator’s recent push to breakup platforms on the basis of antitrust law and the European Union’s passage of General Data Protection Regulation (GDPR), appear to be fusing. If history is our teacher (though it’s arguable if we ever learn from it), the ability of capitalist societies to evolve may be one of their core strengths.
When the government protects the data privacy of its citizens, do the citizens then see it as valuable? Is that what it takes? It might be easy, after all, to imagine the trial lawyer commercials asking us to join class action suits due to a breach in our privacy. Those commercials would pin a numerical value on how much our data is worth as they promise us settlement money. Would Facebook then pay us to participate?
I’m not sure this scenario is any more likely than voiding copyright law with the promise of dividends paid to creators. But some scenario must play out.
It makes me wonder, has an entrepreneurial wiz already imagined ways to capitalize on data from the consumer perspective? Are we looking toward a world that offers us free devices and credits in exchange for being analyzed?
The Europeans have historically been able to take U.S. ideas and build hybrid versions that reap the benefits of capitalist and socialist concepts. GDPR fits within that notion. Within that framework, companies are free to do business, but individual privacy has value.
State side, a similar set of ideas is gaining a political toehold. Social capitalists are winning office and winning audiences. We have yet to see if they’ll win houses of congress, judicial seats, and the ever-coveted bully pulpit.
All the while, Chinese and Russian citizens are portrayed as people who have very little freedom. This is true in many respects, especially when it comes to politics. But if they were free, would that mean they could post whatever they want on Facebook? Is that really freedom?
Pollock’s ideas ring nothing short of noble in spirit. Jeong’s laments are tangible and real. Both authors describe information as something of value.
Reading Pollock makes me want to send thank you notes to every person who has ever created a seed bank, fought for public water rights, and cleaned a national park. Reading Jeong makes me want to quit Facebook (and I already have).
I work in a global company where GDPR has had a tremendous impact on the way it conducts business. Changing the laws has an impact. Will it take changing laws to remind citizens that their data has value?
When citizens see that their data has value, can it ever be free?
References
Pollock, Rufus. 2018. Open Revolution. https://openrevolution.net/media/open-revolution.pdf
Jeong, Sarah. 2018. “I tried leaving Facebook. I couldn’t.” The Verge. https://www.theverge.com/2018/4/28/17293056/facebook-deletefacebook-social-network-monopoly